Al Zain Jewellery launched its collection, Simply Nina, an 18k carrot gold jewellery collection both offline and online simultaneously. The brand is extremely popular in the GCC and is a favourite amongst jewellery buyers looking for fresh new designs that combine the old traditions with today’s trends and excellent price points. Simply Nina was built to target women who love simple and elegant jewellery. Mediazone collaborated with Alzain to not only create brand awareness about the Simply Nina collection but also to increase website visits to the collection page resulting in sales on their Ecommerce platform.
By carefully establishing a researched and well thought out campaign strategy, intelligently executing media buying and clearly defining the target audience, the ads received a record number of impressions across the GCC and the traffic on the website grew significantly resulting in 3 times more impressions than the target given by the client.
August 8, 2019